In the autumn of 2019, our cooperation with Carol-Liis and Kristi continued. Carol-Liis and photographer Kristi Tüvi have been working together for many years. Carol-Liis’s stylist’s handwriting can be found on Instagram at https://www.instagram.com/genkicreative/ and Kristi’s handwriting at https://www.instagram.com/kiksan/. This time the photography took place in the autumn as usually. Autumn and winter are the time to wear woolen knitwear, so the golden autumn and crisp winter weather are suitable for us, the main thing is that the models do not freeze during the photoshoot. Monday, October 14, was still as usual in the autumn, cloudy and rainy. It was quite a difficult day for everyone involved. It was good that we did not get really wet. We took photos of Lookbook in Nõmme due to the rainy weather, discovering new and interesting places. We also took some photos in the courtyard of the family restaurant Snoob https://snoobresto.ee/. Thanks to the restaurant team! The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.

In the autumn of 2018, our cooperation continued with Carol-Liis, who made a photo series with Mithio knits for her course work, the trend diary “The Forager”.
Carol-Liis and photographer Kristi Tüvi have been working together for many years. The stylist handwriting of Carol-Liis can be found on Instagram at https://www.instagram.com/genkicreative/ and Kristi’s handwriting at https://www.instagram.com/kiksan/.
As always, this time the shooting tended to be very late in the fall, due to the late completion of our new knit styles. Wednesday, October 31, was, as usual, a half dark and cloudy day in which the sun rays had no hope.
As usually, we took the product photos in Nõmme and then we drove to Ruunoja farm, Anija parish. The farm was wonderful and there were really many opportunities for interesting photos. There we also made a video of Mithio styles. The video can be seen in full on our Facebook page https://www.facebook.com/MithioBrand/. The author of the video is Chris Männik, whose other works can be seen here https://vimeo.com/prokaader.
The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.

Thursday, November 30, on late autumn we made the second photoshoot of the Mithio winter 2017-2018 collection, where our models were two brothers – Markus, Magnus and their two wonderful four-legged friends Fiji and Mustikas. This time our location was the Rohuneeme beach on the Viimsi peninsula, where the dogs could move comfortably. The weather was typically foggy and cloudy as usually late autumn.

Markus and Magnus have also tried modeling in the past, which they both do after work. Artjom Fraiman has been an active photographer for many years at https://www.artjomfraiman.com/about.

The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.

We have to admit that we are not very diligent and skilful in writing and we owe our readers the photography stories of several previous seasons’ collections. On Tuesday, September 26, the Mithio Winter 2017-2018 collection was photographed on a sunny early autumn day. This time in Nõmme, in our small lovely garden, where there was still a lot of fresh greenery. The photographer then was Sohvi Viik, who has become a great portrait photographer today: http://www.sohviviik.com/.
Our good acquaintance Kristo tried modeling for the second time. It was a real challenge for both, him and the photographer. Kristo has also been our model in the early years of Mithio 2011-2012, but he has a real job as a singer and his name can be found in the ranks of the Estonian National Opera: http://www.opera.ee/estoonlane/kristo-ukanis/. The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.

A knitwear collection for men and women was founded in 2009 under the trademark of Mithio. Mithio released their first knitwear collection for autumn-winter 2010/11 season. Mithio´s sweaters are indispensable companions in our northern climate. Every new collection contains different knittypes and patterns for both men and women. Everyone can find it´s favorite  – a thick and soft cableknit sweater or a warm cardigan for a cold “after ski” long winter night, or a thinner woolmix jacket for everyday´s officework. Mithio brand´s creator and designer Tiia Orgna chooses inspiring new designs for each season, which reflect in many various color combinations. The unifying features for this winter are filigree geometric patterns – triangular shape of butterfly motif, diagonal embossed herringbone weaving in different versions and large rustic cables. Nevertheless, each season has also favourite styles from the previous collections, but the repetition of these patterns is always in a new color combination. For Mithio the most important is the implementation of the product, because our customers appreciate the value of good design and quality, as well as the perfect fit and the easy wash & care, which is ensured with excellent Italian yarns. All our sweaters are knitted at the best knitters in Lithuania, where the high quality and a fair price are worth the final result. You will find Mithio´s knitwear in Tallinn department store. Article from the Tallinna Kaubamaja´s magazine „Season“, winter 2015.